In the last lecture on Tuesday,I actually enjoyed since I'm quite interested in advertising and also the images from the list attracted me so much ,especially the obey ones! Cause I actually like this brand and I was actually going to wear a shirt of Obey from that day! haha
Anyways,this week we are told to write about some advertisement, so I was thinking about some brands that I know and started to look at their ads. I have discovered nike, addias, puma,emerica,obey,famous stars and straps etc. And I think the most successful and the ones who last in my mind for the longest period of time are the ones from nike.
Before I actually look at ads from Nike I researched about Nike's origins and history in order to get a better understand of the works. From my researching, I realised that Nike was originally called Blue Ribbon Sports. After the first soccer shoes "Nike" was sold, it renamed itself to "Nike" which means the Greek goddess of victory.
After I knew about the meaning about this name, I think it was actually a really good start for them, because people sent millions and millions to get a good name for a brand and Nike actually got it, this was a really good start for them and their further development and advertising as well.

This is one of the favourtie Nike ads that I have discovered, the tick logo itself really fits the meaning of Nike, the Greek goddess of victory because tick has sucha positive meaning. The using of colors and the background was really really well.The tick is in a very bright color which stands out of the dark background, and its like saying it is the only sportwear that I could possibly found. Also, since the products of nike are all about sports, therefore the fire form of the tick really fits the products,cause sports and fire are all about energy and power as well.So I think that's a good ad in my opinion.

Another image that I discovered which is think is the most successful is this one. It might looks abit funny but when actually thought about whats going on is a whole different story.
The place that is in the image is sure in a really poor place.What the child was doing was doing was not good but it does really fits the slogan "Just Do It". And this is like sports as well, what sports do is to break the boundary,there is no tricks, you just got to practise, you JUST got to DO IT. Also the effect on the Nike logo looks really old and its like a part of the wall, its sort of like saying to me that Nike and sports are also possible to be appear in poor counrties which makes this ad more worldwide and kind of aims at everyone to me. This is a really good ad in my opinion